All Achives

The Most Fashionable Olympics Ever? LV and the Paris Olympics Opening Ceremony

08/04/2024

The opening ceremony of the Paris Olympics featured numerous appearances of products from French luxury giant LVMH, including medal boxes and footage of factory production processes. LVMH, a sponsor of the 2024 Paris Olympics, had previously committed to providing 150 million euros in sponsorship. Its brands Louis Vuitton, Berluti, CHAUMET, Moët Hennessy, and Sephora are…
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Top 5 Global Marketing Trends and How to Tackle Them on Social Media

07/26/2024

In the context of the digital age and multicultural integration, maintaining keen insight and keeping up with market trends are key factors for businesses to surpass competition and achieve their global vision. We have summarised the top five global marketing trends and social media marketing strategies. 1. Active Competition Among New Social Apps Platform Updates:…
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Brand Magic: How Companies Are Sparking Creativity Ahead of the Paris Olympics

07/17/2024

Check Out These Creative Sparks from Brands Before the Olympics With the Paris Olympics just around the corner, let’s explore how some brands are unleashing their creativity through visual art to convey passion and dreams. Omega Showcases the Charm of the Olympic City Since the 1932 Los Angeles Olympics, Omega has been dedicated to providing…
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The Difference Between Branding and Marketing

07/13/2024

The Difference Between Branding and Marketing Whether for individuals or brands, each has its own story. However, not everyone can tell their story well, and many people have never understood what their story truly is. So, what is one’s own story? How should one tell the story of a personal brand or a business brand…
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Analysis of TikTok’s Viral Products Over the Past 6 Years: Trends in TikTok Shop Products

07/08/2024

Trends in TikTok Shop Products Since its entry into the US market in 2018, TikTok has been on a rapid rise. As of April 2024, TikTok has over 4.92 billion global downloads and more than 1.582 billion monthly active users. As a content-driven social platform, TikTok has inherent advantages in driving product popularity due to…
Read more: Analysis of TikTok’s Viral Products Over the Past 6 Years: Trends in TikTok Shop Products