Check Out These Creative Sparks from Brands Before the Olympics
With the Paris Olympics just around the corner, let’s explore how some brands are unleashing their creativity through visual art to convey passion and dreams.
Omega Showcases the Charm of the Olympic City
Since the 1932 Los Angeles Olympics, Omega has been dedicated to providing timing equipment and services for the Games (with a brief interruption from 1996 to 2004 when Swatch took over).
As a prelude to the upcoming Olympics, Omega has launched a commemorative Paris 2024 watch on its website, reinforcing its image as a professional timekeeper and showcasing its pursuit of the Olympic spirit and exceptional quality.
In addition to elegant and classic watches, Omega’s recent Olympic promotional videos exude a high-end vibe. The brand uses meticulously designed scenes and captivating music to create visual feasts, enhancing brand messaging through impactful storytelling.
For example, ahead of the Tokyo Olympics, Omega used the watch face and Japanese elements for an innovative fusion. The video featured iconic Japanese scenes such as the national flag, ancient buildings, and Mount Fuji on one side, and Omega’s watch face and various sports training venues on the other, creating a seamless connection through extended or overlapping lines.
While the split-screen ad three years ago showcased Omega’s cutting-edge timing technology blended with Japanese tradition, the new campaign for the Paris Olympics integrates Paris’s urban charm with the athletes’ spirit.
Just 46 days before the Paris Olympics, Omega released a new Olympic ad, featuring iconic athletes from various countries merged with Parisian landmarks, delivering a powerful visual impact.
The ad transforms Parisian landmarks into surreal Olympic arenas, with clouds forming a diving platform above the Eiffel Tower, zebra crossings as starting lines, and more. The creative design of the video perfectly matches the competitive spirit of the athletes.
In addition to the dreamlike transformation of Parisian landmarks, Omega also thoughtfully lists the sports and athletes featured in the video on social media, expressing gratitude to them.
Coca-Cola Pays Tribute to the Spirit of the Games
Since the 1928 Amsterdam Olympics, Coca-Cola has maintained a steadfast partnership with the International Olympic Committee, promoting international sports and world peace.
For each Olympics, Coca-Cola develops new promotional themes to cheer for the athletes and integrate the Olympic spirit into its brand. For example, the 2016 Rio Olympics’ “That’s Gold” and the 2020 Tokyo Olympics’ “I Belong Here.“
Despite the 2020 Tokyo Olympics being postponed by a year due to well-known reasons, Coca-Cola, as a top global sponsor, conveyed the passionate and determined spirit of the Games with the theme “I Belong Here.“
The promotional video highlighted the admirable yet seemingly ordinary moments on the field, whether it was a tennis player training, a one-armed swimmer, or trendy e-sports and skateboarding athletes, showcasing the message: “Whether you’re an athlete or a fan, no matter who you love or where you’re from, we all belong here.“
Visually, the enlarged “O” in “Belong” provided a space for imagination, subtly highlighting the brand through various training and celebration scenes.
Now, four years later, Coca-Cola revisits the stories from the Tokyo Olympics with the campaign “It’s Magic When the World Comes Together,” emphasizing unity and diversity.
The video begins by highlighting the unprecedented competition featuring Schoenmaker, King, and Corbett. As the atmosphere becomes more intense, Schoenmaker embraces her competitors, moving spectators to follow suit, echoing the theme “It’s Magic When the World Comes Together.“
Inspired by the 2020 Tokyo Olympics, where swimming champion Tatjana Schoenmaker was embraced by her competitors after breaking the 200m breaststroke world record, Coca-Cola focuses on global unity, naturally embedding product information into celebratory scenes.
Samsung Brings Olympic Spirit to Life with Technology
Samsung, known for its unique creative expression and advanced technology, always stands out.
In the lead-up to the Tokyo Olympics, Samsung’s promotional video used seamless transitions to realistically showcase the excellent features of its products. A woman watching a game on her Samsung phone in a subway appears to be at the event, a man video-calling his friend on a mountaintop finds himself in the stands, and children watching a sailing competition in a classroom seem to see sailboats outside the window.
By using surreal scene transitions and moments filled with passion, Samsung highlighted the immersive touch interaction and delay-free communication features of its products, effectively showcasing the Olympic spirit.
For the upcoming Paris Olympics, Samsung continues to impress with the ad “Open always wins,” using a clever double entendre to demonstrate the brand’s ambition for a larger stage.
The short film starts with scenes of athletes facing setbacks in a 9:16 aspect ratio, but as the narration unfolds, athletes interact with the screen, pushing the sides apart to transform into a 16:9 ratio, symbolizing broader perspectives and greater achievements.
Through seamless 3D interactive effects and the presentation of new Olympic events, Samsung reinforces its message that “Openness leads to greater wins.“
BBC Showcases Urban Civilization Through Animation
As an official Olympic broadcaster, the BBC always delivers unique promotional content. Before the Tokyo Olympics, they created a detailed 60-second video combining the Games’ highlights with Japan’s refined culture, featuring traditional puppet songs and Vocaloid Miku, offering a “cyberpunk” feel.
The video presented various Japanese cultural elements, from manhole cover art to street scenes and arcade games, culminating in a futuristic cityscape. Every frame was a hidden gem, introducing viewers to a retro yet trendy Tokyo.
For the Paris Olympics, the BBC released a 60-second animated short, “Welcome to the city of love,” with the French love song “Hymne A L’Amour” as the background, comparing the athletes’ love for sports to romantic love, illustrating their challenges and pure joy in competition.
The animation style added simplicity and purity to the athletes’ depiction, following them through iconic Paris landmarks, showcasing the “sports love” journey.
The delicate narration described the symptoms of “sports love” – dizziness, rapid heartbeat, breathlessness, and heavy falls, tying back to the theme, “Welcome to the city of love.“
France TV Celebrates National Unity with Patriotic Appeal
France TV‘s Olympic ad for the Tokyo Olympics drew inspiration from Hokusai’s ukiyo-e artwork, creating a unique animation featuring a sumo wrestler as the protagonist, showcasing various sports in a Japanese art style.
For the Paris Olympics, as the host nation, France TV aims to rally citizens to support their athletes. The black-and-white ad, featuring the tricolour flag, highlights training scenes, athletes of various ages, and nationwide anticipation, evoking national pride and unity.
Source from: https://baijiahao.baidu.com/s?id=1804651385310841886&wfr=spider&for=pc