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Search Engine Optimisation (SEO) is the practice of enhancing your website to increase its visibility for relevant searches. Effective SEO can help your website rank higher in search engine results pages (SERPs), attract more organic traffic, and improve user experience.
1
53% Organic Traffic
Organic search drives 53% of all website traffic, significantly higher than other sources like paid ads and social media.
2
75% Stay on First Page
75% of users never scroll past the first page of search results, making it crucial to rank high on the first page for better visibility and traffic.
3
14.6% Close Rate
SEO leads have a 14.6% close rate, compared to just 1.7% for outbound leads, making SEO nearly 9 times more effective in generating sales.
On-Page SEO
On-Page SEO involves optimising the content and HTML source code of individual pages on your website. This includes keyword research and usage, meta tags, header tags, image alt texts, and internal linking. By improving these elements, we help search engines understand your content and rank it higher for relevant queries.
Off-Page SEO
Off-Page SEO focuses on activities outside your website that influence your search engine rankings. This includes building high-quality backlinks from reputable sites, social media marketing, and influencer outreach. Off-Page SEO helps to enhance your website’s authority and credibility, contributing to better search engine visibility.
Technical SEO
Technical SEO ensures that your website meets the technical requirements of search engines. This includes improving site speed, mobile-friendliness, secure connections (HTTPS), and proper indexing. By addressing these technical aspects, we ensure that search engines can crawl and index your site efficiently, leading to better rankings.
